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Page Turner Planning
Welcome to Page Turner Planning
PRECOURSE: How Was to Use This Course
PRECOURSE: How Was Your Year?
PRECOURSE: Setting Goals for Success!
Quarter One
Welcome to Q1
Q1: Week 1
Welcome to Week One!
Writing: Structure (75:47)
Branding: Schedule It
Marketing: The Promo Plan
Q1: Week 2
Welcome to Week Two!
Writing: Heartbeat Moments (9:06)
Branding: Content Buckets
Marketing: Promo Data
Q1: Week 3
Welcome to week Three!
Writing: Stakes and Obstacles (3:47)
Branding: Stakes
Marketing: Paid Promo Data Analysis
Q1: Week 4
Welcome to Week Four!
Writing: B Story Breakdown (6:10)
Branding: Newsletter Content Buckets
Marketing: Newsletter Automations
Q1: Week 5
Welcome to Week 5!
Writing: Setbacks and Regroups (4:28)
Branding Reader Magnets
Marketing Newsletter Swaps & Builders
Q1: Week 6
Welcome to Week 6
Writing: Try Fail Cycles and Tweeners (4:17)
Branding: Reader Magnets Part II
Marketing Lead Generation
Q1: Week 7
Welcome to Week 7
Writing: The Last Obstacle (2:24)
Branding: Autoresponders
Marketing: Amazon Author Profile
Q1: Week 8
Welcome to Week 8
Writing: Revelations and Epiphanies (4:35)
Branding: Back Matters
Marketing: Goodreads Author Profile
Q1: Week 9
Welcome to Week 9
Writing: Resolutions (4:43)
Branding: Reader Funnels
Marketing: Bookbub Author Profile
Q1: Week 10
Welcome to Week 10
Writing: Endings (6:30)
Branding: Reader Swapping
Marketing: Facebook Profiles and Posts
Q1: Week 11
Welcome to Week 11
Writing: From Dirty Draft to Polish Draft (9:50)
Branding: Bookish Communities
Marketing: Instagram Profile
Q1: Week 12
Welcome to Week 12
Writing: Navigating the Editing Process
Branding: Social Media Scheduler
Marketing: Other Social Media Profiles
Q1: Week 13
Time for Reflection and Regrouping
Quarter Two
From Spark to Sustain
Q2: Week 1
Welcome to Quarter 2 Week 1: a Whole New Book or Quarter
Writing Backstory
Marketing Events
Q2: Week 2
Welcome to Week 2: Second Book Syndrome
Writing Second Book Syndrome
Marketing: Street Teams
Q2: Week 3
Welcome to Week 3: Character Development
Writing Deeper Characters
Marketing: Creating ARC Teams
Q2: Week 4
Welcome to Week 4: You (and your characters) are not alone
Writing Supporting Characters
Marketing: Hiring a PA
Q2: Week 5
Welcome to Week 5: Community Support
Writing: Chapter Length vs GMC
Marketing: Shared Worlds
Q2: Week 6
Welcome to Week 6: Building and Launching
Writing: Found Family
Marketing: Preorder Strategies
Q2: Week 7
Welcome to Week 7: Ready to Launch
Writing: Making Setting Come Alive
Marketing: Launch Strategies
Q2: Week 8
Welcome to Week 8: Funding the Dream
Writing: Series Bible
Marketing: Launch Budget
Q2: Week 9
Welcome to Week 9: Avoiding the Slump
Writing: Midmanuscript Slump
Marketing: Behind the Scenes
Q2: Week 10
Welcome to Week 10: Mirror Moments and Media Kits
Writing: Character Transformations
Marketing: Media Kits
Q2: Week 11
Welcome to Week 11: Asking for Feedback
Writing: Alpha & Beta Readers
Marketing: Bookish Influencers
Q2: Week 12
Welcome to Week 12: Pitching Your Work
Writing: Ending Another Book
Marketing: Pitching Your Book
Q2: Week 13
Time for a Reflection
Quarter Three
The Power of Craving, Craft and Care
Q3: Week 1
Welcome to Week 1
Writing: Patterns, Predictability, and Pleasure
Business: From Hobby to Business
Q3: Week 2
Welcome to Week 2
Writing: Fiction as Safe Social Stimulus
Business: Business Banking
Q3: Week 3
Welcome to Week 3
Writing: What Hurts
Business: Profit First Method
Q3: Week 4
Welcome to Week 4
Writing: a Borrowed Life
Business: Budgeting for Business
Q3: Week 5
Welcome to Week 5
Writing: Characters Make a Mess
Business: Reliable Accounting Software
Q3: Week 6
Welcome to Week 6
Writing: Theory of Mind
Business: Business Structure
Q3: Week 7
Welcome to Week 7
Writing: Backstory as Breadcrumbs
Business: SSN or EIN
Q3: Week 8
Welcome to Week 8
Writing: Making Readers Feel for Your Characters
Business: Home Office
Q3: Week 9
Welcome to Week 9
Writing: Found Family
Business: Professional Development
Q3: Week 10
Welcome to Week 10
Writing: Readers Love Scandal
Business: Retirement Planning
Q3: Week 11
Welcome to Week 11
Writing: Your Pleasure Menu
Business: Self-Care Strategies
Q3: Week 12
Welcome to Week 12
Writing: Desire in Storytelling
Business: Writing Retreat
Q3: Week 13
Time for a Reflection
Quarter Four
Finishing Energy
Q4: Week 1
Welcome to Week 1
Writing: Voice, Style & Character Voice
Marketing: Cold Audiences
Q4: Week 2
Welcome to Week 2
Writing: Hero Inventory
Marketing: Retarget Warm Audiences
Q4: Week 3
Welcome to Week 3
Writing: Likable Heroines
Marketing: Keyword & Interest Ads
Q4: Week 4
Welcome to Week 4
Writing: Voices
Marketing: Iterate and Scale
Q4: Week 5
Welcome to Week 5
Writing: Filter Words
Marketing: Be Your Own Target
Q4: Week 6
Welcome to Week 6
Writing: Authorial Voice
Marketing: Scale AMS Ads
Q4: Week 7
Welcome to Week 7
Writing: Humor, Sass, and Seriousness
Marketing: Monitor Your AMS Ad Performance
Q4: Week 8
Welcome to Week 8
Writing: Themes
Marketing: Before You Scale
Q4: Week 9
Welcome to Week 9
Writing: Existential Kink
Marketing: Retargeting Warm Readers on BookBub
Q4: Week 10
Welcome to Week 10
Writing: Metaphor, Simile, and Beyond
Marketing: Author and Genre Targets
Q4: Week 11
Welcome to Week 11
Writing: Sentence Rhythm and Pacing
Marketing: Scaling Your BookBub CPC Ads
Q4: Week 12
Welcome to Week 12
Writing: Elevating Your Authorial Voice
Marketing: Percentage Thinking vs. Profit Planning
Q4: Week 13
Conclusion
Pace Your Marketing
Pace Your Marketing (1:35)
Pace Your Launch
Pace Your Backlist
Pace Your Promo
Pace Your Newsletter
Pace Your Social Media
Bookbub Cost Per Click Ads (8:57)
Facebook Ads (11:05)
Amazon Ads (12:19)
Blog, Blitz and Influencer Tours
Pace Your Series
Why a Series?
Types of Series
Planning a Series
What is a Series?
Pace Your Series Workbook
Plot Bunnies
Plot Point vs Word Count
Three Act Structure
Act Three Plot Points
Plotting vs Pantsing
Act One Plot Points
Act Two Plot Points
Chapter Goals
Marketing: Monitor Your AMS Ad Performance
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